Clients are notorious for ruining brilliant work with “helpful” recommendations. Recommendations like:

  • Can we make it more colorful?
  • Can it be more “designy”?
  • Let’s make it sexier.

So we thought it would be fun to see how some of these comments would have played out on one of the most famous logos in the world—the “I Love New York” logo by designer Milton Glaser. Here’s the original if you need refreshing:

original

And here’s how clients would have ruined it.

“Let’s make it more colorful.”

make-it-more-colorful

“Make it look more like a logo.”

make-it-look-more-like-a-logo

“Make it sexier.”

 make-it-sexy

“Can we make it pop more?”

make-it-pop

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