Have you been wondering if sermon series graphics really matter? Or if they really make a difference in your message and the impact it’s having on your guests? The answer is yes, and here’s why.
Sermon series graphics are an important tool. One that can be leveraged to motivate guests to attend, inspire your church community to live more like Jesus, encourage your attendees and members to promote the big idea of your message, and ultimately, inspire Christians to share the Gospel from the unique angle or perspective of the series.
So, let’s break this down even further and uncover why sermon series graphics matter and how they will make a difference in your church!
Will Sermon Series Graphics Really Make a Difference?
You’ve spent weeks – maybe months – preparing your message. This is Kingdom work and you pour all of your energy into crafting sermons that are inspiring and move people closer to Jesus. You want those who know God to know Him intimately and those who are far from Him to take the crucial step of moving towards Him—receiving Him into their lives.
That is a high and honorable calling and it’s important that you feel well equipped to help people along their journey. Believe it or not, sermon series graphics will complement your sermon in an effective and lasting way.
With all that has been invested into your sermon series message, and with all that you believe can happen through the content, it is vital that you approach your packaging and imagery with the same intentionality and discernment as the message itself. A well-planned sermon series graphic will strike a cord within your listener’s heart. Whereas a disconnected image will do just that, leave your listener feeling disconnected and wondering what the real message was supposed to be.
And if that’s not enough to convince you, here are three reasons why sermon series graphics matter.
1. Sermon Graphics Provide an Impactful Visual that Compliment Your Teaching Content
While it may be obvious that sermon series graphics serve as a visual compliment to your teaching, the importance of this may be lost. A strong visual supports the verbal message of your sermon series. For those who are visual learners, this is huge!
A strong and thoughtful sermon series graphic isn’t only about making your content more appealing and attractive—although that’s a nice bonus. This imagery is being received by sectors of the brain that are less capable of receiving text or audible communication.
Did you know that 90% of the information that is transferred to the human brain is visual? Additionally, our brain processes visuals 60,000 times faster than written content.
Just think, a powerful image or brand can evoke feelings and emotions within the listener, and you now have the ability to further influence a person’s decision to attend the series, a particular weekend, or your church.
2. Sermon Graphics Add An Important Layer to Your Sermon
People connect in a variety of ways. It may take some creativity to connect with a large group on a personal level. Sermon graphics provide another layer of connection that most people can engage with during your sermon.
Think of the different layers of worship that you engage in as a follower of Jesus. You spend a great deal of time reading the Word of God and reflecting on Him on a regular basis. This can be done in a small group or in your own personal quiet time, and you probably do both.
Additionally, you spend time in prayer, both privately and collectively with others as you worship Him and seek His guidance. We worship through singing, teaching (giving or receiving of a message), fasting, and the list goes on and on
A sermon series graphic alone doesn’t tell the whole story, but when paired with your overall message, the mission of your church, and the good news you are ultimately trying to reach people with, it adds another powerful layer to the story making it that much more impactful.
And from science we know that people respond to visuals. A well thought-out graphic can go with your series content in a way that evokes feelings of trust and a desire to know and hear more about what you have to say.
3. Sermon Series Graphics Have Marketing Benefits
Talking about marketing in the church will make some uncomfortable—however, good marketing is putting the right information in front of the right person at the right time for the right reasons.
Our job is to put the Gospel in front of all people so they can come to faith in Christ. There is nothing better in the world to market!
Believers and non-believers alike are looking for a place to belong. They want to find a community where they can feel safe, where they are welcomed with open arms, and can trust those around them.
People will look for the relational aspect as soon as they enter your facility, and quite honestly, that’s what’s going to bring them back. So, you should apply these relational principals to your branding.
If you blend these two ideas of marketing together, you get a simple point: The goal with marketing in the church should be to promote Jesus in a way that others can relate to.
Taking a marketing angle through your sermon series branding can not only have a powerful impact on your congregation but also help you tackle outreach in a smarter and more effective way. We break this down even further with helpful tools to get you started in our full Sermon Series Graphics article here.
Hopefully, this gives you a good understanding of why graphics actually matter and how they will reinforce your overall big idea for the sermon series. So let’s look at how to choose the right graphics for your sermon series with some helpful examples.
Choose The Right Graphic to Support Your Sermon Series
Anyone can choose a graphic to support their sermon series. When a decision on sermon artwork is based on “we just need to pick something,” then there is no point having series artwork.
Your sermon series graphics are meant to support and reinforce your big idea. Without that connection, any artwork you select is no better than putting black text on a white background.
When choosing your sermon series theme, ask yourself the following questions:
- What mood do I want to set in the packaging of this series?
- What feelings do I want to evoke for this series?
- If I had to describe my personal teaching style, what would that look like?
- What was the tone of the series just before this one? The one immediately following?
- What do I want the general character of this sermon series to be?
Answering these questions will help define the direction for developing your sermon series theme. The theme will then inform your sermon series graphics and the overall look of the series.
Here is an example of a graphic that communicates a clear theme and tone as it supports the overall big idea of a sermon series message.
Wilderness: Finding Your Way Out of Your Own Personal Wilderness
From Chapel Roswell in Roswell, GA, here’s an example of a sermon series graphic that is vague, but takes a fun, heartfelt approach with the visual. In this series, the pastor is teaching on how people can find themselves in their own type of wilderness. He used a parallel in scripture of Jesus actually being lead through the wilderness by the Holy Spirit.
This type of graphic needs a strong supporting description on certain platforms, such as social media, but the use of colors and texture adds a lot of layers and diversity to the overall packaging of this sermon series.
Conclusion: More Resources to Help You Best Utilize Sermon Series Graphics
Finding and choosing sermon series graphics doesn’t have to be a chore! When it comes to planning your sermon series, there are a slew of resources available to you and your team such as Church Sermon Series Ideas.
Remember, your sermon series is a reflection of your church and is an important tool that God has given you to further His message using your voice. Using graphics and series branded visual elements to support your content is a powerful tool that will give your teaching a lasting impact and carry it further than words alone.
To learn more about the impact of sermon series graphics, best practices, marketing your series graphics, and to access helpful tips and resources on choosing the right graphic for your sermon series, check out the full article, Sermon Series Graphics – The Ultimate Guide For Churches.